Principals & key staff members

Larry Hugick

Larry Hugick is Chairman of Princeton Survey Research Associates International. Hugick is a nationally recognized expert in public opinion, pre-election polling, and policy research. He conducts the regular Newsweek poll and advises the magazine on social trends and politics. Since 2000, he has served as a regular exit poll analyst for NBC News. For the past decade at PSRA International, he has conducted surveys on a wide range of health and health care topics for the Kaiser Family Foundation, Harvard School of Public Health, Prevention magazine and other clients. At the state level, he does regular polling in Pennsylvania about policy issues for the Pew Charitable Trusts and IssuesPA; and recently conducted a major survey about the quality of life in Massachusetts.

Before joining PSRA International in 1993, Hugick spent 15 years at The Gallup Organization, where he was Managing Editor of The Gallup Poll and led polling efforts for major newspapers, including Newsday and The Chicago-Sun Times.

Hugick’s research studies of “rally events” and presidential approval and problems in polling on biracial elections have received national media attention. He has appeared on CNN, MSNBC, PBS, and NPR as a commentator about polling and public opinion.

Hugick is a graduate of Dickinson College. He is past president of the New Jersey Chapter of AAPOR and a frequent speaker at national AAPOR conferences.